Get this picture! Your article is going on a blind date with Google. Now in order to make the best impression, you take your time and dress your article consciously with well chosen keywords so that Google takes notice of your article.
Lord Chadlington, CEO at Huntsworth PLC, once said, “PR is about creating content & managing communication – in whatever format it is.” Today with technology, being ingrained into our very being, Digitalization has bulldozed its way into the PR industry. The PR industry continues to evolve before our eyes, one of the greatest forces at work in this change is technology. It has changed the way the PR industry operates today, technology has helped PR agencies become more efficient. Advancement of technology has enabled the industry to further personalize the client and media’s experience at every touch point.
The world has been brought to its knees with the ongoing pandemic and as we dust off to hobble back to the “new normal”, it has got people to dwell upon the way forward, undo certain mistakes, implement new ideas and processes and gear up for what’s about to come. As we complete 10 glorious years as an independent company, we are more charged than ever to take on challenges long inflicted in this side of the industry! Be it measurement or retainer sizes or simply relevance through exemplary work! Having worked with over 350+ clients and campaigns across geographies, we look at our pillars that makes us stand out for all the businesses we work with!
The world has been brought to its knees with the ongoing pandemic and as we dust off to hobble back to the “new normal”, it has got people to dwell upon the way forward, undo certain mistakes, implement new ideas and processes and gear up for what’s about to come. As we complete 10 glorious years as anindependent company, we are more charged than ever to take on challenges long inflicted in this side of the industry! Be it measurement or retainer sizes or simply relevance through exemplary work! Having worked with over 350+ clients and campaigns across geographies, we look at our pillars that makes us stand out for all the businesses we work with!
You could be running a B2B operation or a B2C operation, today regardless of the nature of your business and regardless of your location, you are required to monitor your online brand reputation continually. If you fail to do this on a consistent basis and if you do not have a proven system to take care of this, then you could possibly lose a lot of business and you may not even know that it is happening. By the time you get to actually notice this, it would be too late for you to salvage the situation. Yes, a number of brands have made this mistake and you do not want to repeat it.
When it comes to public relations you should know that doing nothing at all would be less damaging than doing it wrong. Yes, you would be better off without any PR efforts rather than getting things wrong. Not every business owner is automatically a PR expert. If you do not want to continue damaging your brand you should make sure that you are not making these PR mistakes.
Are you in the process of selecting your PR agency and are you not sure how to go about selecting the right company or what to look for because this is your first time looking for a PR agency? Lack of experience could certainly make things a little challenging because when you run a search online for the best public relations agency the search results will fetch so many listings and this could confuse you. Do not worry; here are few top qualities to look for when you are hiring your public relations firm.
Influencer marketing is done through several mediums that are widely accessed by people,and most are mostly viewed and searched by people around the world. Owing to the phenomenal growth of marketing through influencers, almost everypublic relations agencyhave added this factor in their list of services. This addition is made effective only to optimise the online presence of the clients who are lagging in the race led by the competitors of industry.
Social media plays an invincible role in establishing relationships between sources that are distant or had bleak chances to resurrect. The term social media crops up first in the mind of PR team when the talk is about digital marketing. It forms a cognitive web that binds several platforms together to offer a marketing base for brands that have hired a PR agency to createan online presence. The online platform is now emerging as an unbeatable avenue that assures extensive propagation of products and objectives.
PR agencies is an organisation dedicated to promoting a unique cause of creating social awareness among people and establishes sensible relations between the firm and the people. Hiring a PR company can be extremely beneficial for businesses to make their company standout among their contemporaries.
