India’s most trusted PR and influencer marketing agency
for global brands.

We specialize in building brand authority through earned media, creator strategy and narrative intelligence — connecting international brands with 1.4 billion Indian consumers.

TUTE Consult is an independent, integrated Marketing Communications Consultancy founded in Mumbai in 2010 by Komal Lath. We work with global FMCG, beauty, technology, luxury and hospitality brands entering and scaling in India — building the PR, influencer and reputation frameworks that turn market entry into market leadership.

350+ brands. 15+ years. 22 sectors. Mumbai · New Delhi · Global via Palomar Network.

Work With Us
See Our Work by Sector

Years as India’s leading independent MarCom consultancy

350

Brands activated across beauty, FMCG, luxury, tech and hospitality

Sectors served from

D2C to enterprise

Countries reached via Palomar Network partnership

WHO WE ARE

We changed. The industry caught up.

In 2010, when TUTE Consult launched in Mumbai, public relations meant press releases and press conferences. We built something different: an integrated narrative engine that combined media relations, creator strategy and brand intelligence into a single mandate.

Today, the industry calls it integrated MarCom. We’ve been doing it for over 15 years. Our clients — from Pixi and Colorbar to Victoria’s Secret, Chopard, Ferragamo and Insight — trust us because we understand that audiences today don’t just buy products and services. They buy meaning. And we build that meaning across every channel, every platform, every market.

“Storytelling is by far the most underrated skill in business.”

One house.
Three distinct capabilities.

Whether you need to own your earned media, activate India’s creator economy, or architect your brand’s long-term narrative — TUTE Consult brings all three to one brief.

Communiqué — PR & Earned Media

India’s earned media, influencer and community building engine. PR, media relations, founder profiling, community seeding, crisis management. We build authority through coverage that compounds — in print, digital and broadcast, across Bharat and India. Founder authority, podcasts to smart community investments. Clients include Colorbar, WOW Skin, Minimalist, Timex among others

Explore Communiqué

Tribe — Creator & Influencer Marketing

Creator-first strategy for brands that know audiences follow people, not logos. Nano to celebrity. Instagram, YouTube, LinkedIn. AI-powered creator discovery across a 6.7M+ database. Real results: EMV reporting, conversion attribution, creator ROI scorecards. Clients include Chopard, Ferragamo Fragrances, Gatsby, Streax among others

Explore Tribe

Vector — Strategy, Advisory & Intelligence

The thinking division. Brand architecture, narrative positioning, reputation intelligence, integrated MarCom planning. For brands that need to think before they communicate — and want to own the category before a competitor does. Research in 3 hours, rapid intelligence and then building out the communications canvas – this division is our secret fortress that works hard under the invisibility cloak.

Explore Vector

INTERNATIONAL BRANDS — WHY TUTE

The India PR agency global brands choose.

India is the world’s most complex consumer market. One billion mobile internet users. Six hundred living languages. Four distinct consumer economies from metro to rural Bharat. Global brands that win here do so because they understood India before they entered it.

TUTE Consult has spent over 15 years building exactly that understanding — across beauty, FMCG, luxury, technology and hospitality. We combine deep media relationships (print, digital, broadcast, regional vernacular) with India’s most sophisticated creator network, and the global infrastructure of the Palomar Network.

We have launched global brands in India from their first press release to their first ₹100Cr revenue milestone. We understand the journalists, the influencers, the communities, and the cultural moments that make India move.

PROOF POINTS

Launched Korean, UK and US beauty brands into India’s tier-1 beauty media within 60 days
Managed reputation for global luxury brands across Chopard, Ferragamo, Victoria’s Secret and Hilton among others
Built regional FMCG campaigns reaching Bharat and India simultaneously across 220+ cities
Part of Palomar Network — seamless handover with your global PR teams in London, New York, Singapore

We are an Independent and Integrated Marketing Communications Consultancy that crafts compelling brand stories through new age Public Relations, Experiential Marketing, Digital Media, Content Creation, Influencer Collaborations, and Strategic Partnerships.

Our Services

Komal Lath

Managing and leading Tute across verticals. Also doubling as chief everything officer!

Over 18 years of experience across PR and marketing, Komal also has been awarded for 40 under 40, Superwoman, Best Marketeer among other accolades. She obsesses over details, enjoys traveling and is a voracious reader. She also works with several charities and humanitarian organizations apart from teaching and mentoring at B schools .

Our story

Per Aspera Ad Astra

Following this as a core philosophy, it’s been over 15 glorious years and counting.

It all started on one rainy day. When the 9-5pm job seemed more mundane, process driven and tedious than ever and when sitting on the desk across a screen was more of a forced task, we decided to kick the monotony and do something that seemed more exciting and lucrative! Thus came about Tute Consult, emphasizing the need for work-life balance and an environment that was energetic and buzzing …whose DNA was all about communicating and creating value-additions for brands!

It’s inspired by Tutankhamen, the young, restless Egyptian king or being intuitive about the work we do. That was just the beginning!

Over the years, we’ve had the opportunity to work with some of most exciting corporate and consumer brands, events and personalities!

And just as brands and their messages evolve, the business of communication itself continues to change and grow. We pride ourselves in adapting to the new age mediums of marketing. Clients who believed in our ethos, partnered with us from the beginning; many of which remain to this day. Our clients range from established corporates to consumer and luxury brands, startups and international brands among others. At Tute, we believe in culture and relationship building with honest, execution focused approach and sharp insight based strategy that has enabled over 350+ happy brands.

With our approach to creative thinking and problem solving, we integrate communications advisory and execution including PR, content, organic and paid channels that transcend only traditional approaches.

We are a team of young and passionate thinkers, designers, writers and journalists.

That’s our story. What’s yours?

Komal Lath
Founder
Tute Consult

Komal Lath

Managing and leading Tute across verticals. Also doubling as chief everything officer!

Our story

Per Aspera Ad Astra

Following this as a core philosophy, it’s been over 15 glorious years and counting.

It’s inspired by Tutankhamen, the young, restless Egyptian king or being intuitive about the work we do. That was just the beginning!

Over the years, we’ve had the opportunity to work with some of most exciting corporate and consumer brands, events and personalities!

We are a team of young and passionate thinkers, designers, writers and journalists.

That’s our story. What’s yours?

Komal Lath
Founder
Tute Consult

Frequently Asked Questions

What does TUTE Consult do?

TUTE Consult is an independent, integrated Marketing Communications Consultancy based in Mumbai and New Delhi, India. Founded in 2010 by Komal Lath, we provide PR and earned media (through our Communiqué division), influencer and creator marketing (through Tribe), and brand strategy and advisory (through Vector). We have worked with 350+ brands across 22 sectors including beauty, FMCG, luxury, hospitality, technology and more.

Which sectors does TUTE Consult specialise in for international brands?

TUTE Consult has deep expertise in PR and communications for FMCG, beauty and wellness, luxury goods, technology, and hospitality and travel. For international brands entering India, we provide end-to-end communications support from initial narrative architecture and media launch to ongoing earned media, influencer campaigns and reputation management.

How does TUTE Consult help international brands enter the Indian market?

We provide a complete India market entry communications framework: competitive landscape analysis, narrative and messaging development tailored for Indian consumers, a media and influencer outreach strategy that covers both English-language national press and regional vernacular media, and creator campaigns targeting the most relevant audiences on Instagram, YouTube and LinkedIn.

What is the Palomar Network and how does it benefit global clients?

Palomar Network is a global partnership of independent PR agencies operating in 18+ countries. TUTE Consult is India’s representative partner in the network. This means global brands working with TUTE Consult can have seamless coordination between their PR teams worldwide — with the same quality of independent, senior-led service in every market.

Does TUTE Consult work with beauty and FMCG brands from outside India?

Yes. TUTE Consult has significant experience working with beauty, skincare, wellness and FMCG brands from the UK, USA, South Korea, Europe and beyond as they launch and scale in India. We understand the specific challenges of introducing an international brand to India’s complex, multi-tier consumer market — from Tier 1 cities to emerging Bharat markets.

Who is Komal Lath and what is her background?

Komal Lath is the Founder and Chief Initiator of TUTE Consult. She founded the agency in 2010 and has over 22 years of experience in PR and marketing communications across consumer, retail, luxury and business sectors. She holds a degree in anthropology, teaches at leading management institutes, and has been recognised with 40 Under 40, Superwoman and Global Top 100 Youth Marketers awards. She is one of India’s most frequently cited voices on new-age PR and communications strategy.

What is the difference between TUTE Consult’s Communiqué, Tribe and Vector divisions?

Communiqué is the earned media and PR division — traditional and digital PR, media relations, founder profiling and crisis management. Tribe is the creator and influencer marketing division — connecting brands with nano to celebrity creators across Instagram, YouTube, LinkedIn and more. Vector is the strategic advisory division — brand architecture, narrative positioning, reputation intelligence and integrated communications planning. Most mandates draw on all three.

How much does a PR agency in India charge?

PR retainers in India typically range from ₹1.5 lacs to ₹5 lakh per month for single-service engagements, to ₹2 lakh to ₹15 lakh+ per month for full integrated MarCom mandates covering PR, influencer marketing and strategy. The investment depends on scope, sector, campaign objectives and the geographic spread of the mandate. TUTE Consult offers both project-based and retainer engagements. Influencers and paid communities are on a commission basis.

Clients

Beauty and Wellness

Advertising & Media

Alcobev

Events

Fintech

FMCG

Interiors

Luxury

Media and Entertainment

Education

Retail

D2C (Direct to Consumer)

Sports

Technology

Hospitality

Real Estate

Corporate Social Responsibility

Packaging

Fashion

B2B

VC's

Art

<br />

We partner with the best independent agencies in key markets across the globe—to offer In TUTE-ive services to clients wherever they need it through our global out reach partnership.

Partnerships
Palomar Network
House of Beauty Brands

Contact Details

Creator and Influencer Partnerships: tribe@tute.co.in
Openings and Hiring: hr@tute.co.in
Business Enquiry: business@tute.co.in

We partner with the best independent agencies in key markets across the globe—to offer In TUTE-ive services to clients wherever they need it through our global out reach partnership.

Partnerships
Palomar Network
House of Beauty Brands

Contact Details:

Creator and Influencer Partnerships: tribe@tute.co.in
Openings and Hiring: hr@tute.co.in
Business Enquiry: business@tute.co.in

Testimonials

How do you delight a journalist? By giving them the right status update, never messing up with their deadlines and always, always, always getting back to them. Tute consult lives up to these and how which is why Tute Consult ke saath humara bandhan atoot hai. As they turn 15, my best wishes for them to turn 50 soon. All the best! Keep rocking!

- Prasad Sangameshwaran, ETBrandEquity

Hey this is Florian and I'm wishing a happy anniversary to the entire Tute team. Komal, I've been working with you for a year and its been delightful. See you!

- Florian Hurel, Founder, fhair and Florian Hurel Hair Couture and Spa

At Amiy, we believe in beauty inside out and when it came to finding a partner who truly understood our vision, it had to be Tute. From day 1 Tute wasn't just an agency, they were an extension of our core team. Strategic, soulful and always 5 steps ahead. They don't chase trends, they shape narratives with purpose, clarity and a deep understanding of what makes brands matter. Working with Tute, its not just PR, its power and we wouldn't have it any other way.

- Ashmita Venkatesh, Founder, Amiy Naturals

Hi, I'm Niki. I've been working with the Tute team for over 2 years now. It's been a wonderful experience but what I appreciate the most is how they've become a true extension of my team. Wishing them all the very best!

- Niki Singh, Head - Branding, Marketing & Communications.

It's not just about being better, it's about being different, you need to give people a reason to choose you. Tute Consult is an absolute pleasure to work with. When you combine those highly valued intangible elements with Tute's impeccable expertise, know-how & creativity you get a truly formidable force!

- Arbind Gupta, Assistant Editor at Business India - India

I have been representing brands through this very talented team and it is just fabulous working with them. I've been connected with the agency for campaigns every now and then, and have always enjoyed working with them closely. They're all total professionals, and it makes me so happy to see them taking so much pride in their qualitative work and seeing them grow by leaps and bounds.

- Aanam C, Blogger & YouTuber - India

Tute Consult is a lot more than a PR and Communications agency. It is that rare mix of a bunch of PR professionals and unique minds. Their professional approach towards all the aspects of work and a balanced appetite for fun is what makes them stand out from other firms. I’ve had the good fortune of knowing Tute since a long time and I thoroughly enjoyed my time!

- Rocky S, Fashion Designer and Entrepreneur – India

I’ve been associated with Tute Consult for a long period. We have hand in hand helped brands create their image not only in the India but also the international market, and will continue to do so, as I’ve thoroughly enjoyed my work with them. Their professionalism is remarkable. This young team has been extremely supportive and enthusiastic with their work.

- Ami Patel, Celebrity stylist - India

My most memorable experience working with Tute was during the launch of Anthony Morato. The whole team was very professional and easy to work with, and at the launch, I saw a great team in action! I sincerely wish Tute Consult lots of success!

- Rij Eappen, Luxury Blogger – India

For a start-up IP, the challenges are numerous. Getting the word out about your event is like marching around to the beat of your own drum. We usually need teams around us who are willing to be part of an adventurous journey. With creative ideas and a solid execution, Tute Consult rose up to the challenge. The dedicated and professional teams (client servicing, design, content) makes working with them a breeze. Looking forward to hearing many more of their success stories!

- Girish Raj, Consultant and Creative Entrepreneur

It has been one heck of a roller coaster ride. Komal's team at Tute is amazing. They've handled me in all my forms and moods and got me everything I've wanted. Lots of Love.

- Krsna Mehta, Design Director & Founding Partner at India Circus

Tute is more than just another agency. It's a flourishing beautiful space which lets you spread your wings and soar. Tute is very close to my heart and Komal is even closer. She is a brilliant woman who makes sure even the smallest of her clients flourish and reach great heights. It's such a proud feeling every time I mention that I started my career with Tute. Forever being a Tutelet!

- Maitri, Former Tutelet

So I've worked with Tute for the last 3 years on Spoken Fest, and I cannot tell you what a pleasure it's been working with them. They are not just a PR partner, but they are real partner, they spend time with us, they come up with ideas, they invest in the festival, in the people who work on the festival. Komal, it's a pleasure working with you and the entire team. I know that this is just one milestone of your journey, there are many many more. So thank you for being part of our journey, thank you Tute.

- Roshan Abbas - Founder, Kommune India

I’ve had the privilege of partnering with Tute as my PR agency for Broadway. They are an exceptional partner to any brand seeking an image uplift for the long term which makes a meaningful impact to the business. The team is sharp, no nonsense, and proactive. Komal has this knack of making herself insider while sitting on the outside which makes a client feel that their brand is well taken care of. I highly recommend partnering with Tute if you’re looking for a biz uplift via PR.

- Priyanka Agarwal, Ex Head Of Brand Marketing At Think 9

I first worked with Tute when they handled my book promotions in 2019 and I came away impressed. Unlike other agencies that promise the skies but deliver the PR equivalent of sea bed sand, their team showed up with both strategy and commitment. Over the years I have recommended them to quite a few friends who went on to become their clients and were grateful to me for the recommendation. Komal and team keep moving from strength to strength. I wish you my best always.

- Shunali Khullar Shroff, Author and Podcaster

In today's day and age, brands are made online. The digital first consumer expects to be engaged meaningfully and this is where Komal along with her team can help create authentic and meaningful stories and then build content and experiences around those stories and help communicate those stories efficiently. As a client, over the years with Komal and her team Tute, it was a delightful experience.
I always found them engaging very closely with our team as an extension of the team in fact to understand the briefs, to come up with great ideas and then help us to execute with speed, precision and agility.

- Sanjeev Khanna - Category Head, Upper Prestige

Tute Consult has been a reliable partner for Insight Enterprises in India. They understand what we’re trying to achieve and communicate it well. The team is responsive, thoughtful, and works closely with us to achieve our goals. It’s been a good collaboration, and we appreciate their steady support in driving our brand visibility.

- Mohan Subrahmanya, Country Leader & Director, India at Insight Enterprises

15 years of Tute! That's not a milestone, that's a legacy. You turned PR into performing art. While others issue press releases, you drop moments, bold, brilliant, unforgettable. You just didn't build a consultancy, you built a movement, a moodboard, a voice that doesn't just join the conversation, it sets the tone. Tute is a space where strategy meets sparkle, where creativity has a seat at the table and the work always walks its talk with heels on. And behind the cool campaigns and the culture defining wins, there's you, the trend whisperer, the chaos tamer, the woman who turns caffeine and chaos into gold studded campaigns. You make PR look like poetry and us feel like art.

- Samir Modi, MD Modi Enterprise

Our association has been more than a year, but it seems like it has been for a very, very long time. And that's because of the dedication and partnership that you have shown, working with us, walking hand in hand with all the obstacles in the journey that we've been here around.

- Vipul Mishra, Director of Sales & Marketing, Novotel Mumbai International Airport

Testimonials

- Prasad Sangameshwaran, ETBrandEquity

Hey this is Florian and I'm wishing a happy anniversary to the entire Tute team. Komal, I've been working with you for a year and its been delightful. See you!

- Florian Hurel, Founder, fhair and Florian Hurel Hair Couture and Spa

- Ashmita Venkatesh, Founder, Amiy Naturals

- Niki Singh, Head - Branding, Marketing & Communications.

- Arbind Gupta, Assistant Editor at Business India - India

- Aanam C, Blogger & YouTuber - India

- Rocky S, Fashion Designer and Entrepreneur – India

- Ami Patel, Celebrity stylist - India

- Rij Eappen, Luxury Blogger – India

- Girish Raj, Consultant and Creative Entrepreneur

It has been one heck of a roller coaster ride. Komal's team at Tute is amazing. They've handled me in all my forms and moods and got me everything I've wanted. Lots of Love.

- Krsna Mehta, Design Director & Founding Partner at India Circus

- Maitri, Former Tutelet

- Roshan Abbas - Founder, Kommune India

- Priyanka Agarwal, Ex Head Of Brand Marketing At Think 9

- Shunali Khullar Shroff, Author and Podcaster

- Sanjeev Khanna - Category Head, Upper Prestige

- Mohan Subrahmanya, Country Leader & Director, India at Insight Enterprises

- Samir Modi, MD Modi Enterprise

- Vipul Mishra, Director of Sales & Marketing, Novotel Mumbai International Airport

India’s most trusted PR and influencer marketing agency for global brands.

WHO WE ARE

We changed. The industry caught up.

One house. Three distinct capabilities.

Communiqué — PR & Earned Media

Tribe — Creator & Influencer Marketing

Vector — Strategy, Advisory & Intelligence

The India PR agency global brands choose.

We are an Independent and Integrated Marketing Communications Consultancy that crafts compelling brand stories through new age Public Relations, Experiential Marketing, Digital Media, Content Creation, Influencer Collaborations, and Strategic Partnerships.

Komal Lath

Our story

Per Aspera Ad Astra

Our story

Per Aspera Ad Astra

Frequently Asked Questions

Frequently Asked Questions

Clients

Beauty and Wellness

Advertising & Media

Alcobev

Events

Fintech

FMCG

Interiors

Luxury

Media and Entertainment

Education

Retail

D2C (Direct to Consumer)

Sports

Technology

Hospitality

Real Estate

Corporate Social Responsibility

Packaging

Fashion

B2B

VC's

Art

Testimonials

Testimonials

India’s most trusted PR and influencer marketing agency
for global brands.

One house.
Three distinct capabilities.