Influencer marketing is witnessing a remarkable rise with marketers adopting such a technique on a large scale. Brands are often found to engage influencer(s) for their brand promotion, leading to higher sales and greater familiarity with the brand. An influencer for such purpose may be any such individual who has an outreach with targeted audience of the brand.
Method of using influencer marketing for your brand
It is essential to adopt a proper approach to make such marketing strategy effective.
Determining message and goals
The message to be imparted with this kind of marketing must be aligned tobrand needs. It is advisable to have particular metrics for deciding the type of message that such campaign seeks to send out. For instance, a brand may choose to have the influencer to talk of its brand ethos to its existing customer base or tap into a younger demographic with newer products or services.
Scheduling is critical in determining whether chosen influencer is comfortable with newsletters or call on a quarterly or monthly basis. The schedule needs to be integrated with regular schedule of brand’s public relations.
Specific approach and reach of influencer
While choosing an influencer, it is not only popularity of the individual that matters but also how the influencer’s brand has been cultivated and reach to the targeted audience. The end goal of the brand is to elicit the desired response from its targeted customer base.
The budget to be allocated will have to consider payment to be made to the influencer. Apart from that, it will also have to cover the costs associated with the planning and execution of the campaign as well as reviewing such strategy from time to time.
Influencers, more often than not, are found to be having numerous partnerships and are likely to miss out in making the required posts, both in terms of content or frequency. A proactive approach should be maintained in cultivating such a professional relationship.
PR agency for influencer marketing
Public Relations or PR agenciesare well equipped to handle influencer marketing as the former incorporates in its campaigns a few aspects that are present in posts made by an influencer as well. The standard operating procedure for outreach of PR agencies includestaking a factual or journalistic approach in its marketing campaigns. It will be able to spearhead influencer marketing. Agencies can brief Instagrammers, YouTube celebrities, and other such social media influencers according tomessages that the brand strives to send out. The outcome of such collaboration will have the combination of both factual approaches taken PR agencies as well as the creative content put out by the influencers.
It is in best interest for growth of your brand to drive influencer marketingby engaging a PR agency. It would have a positive impact on brand in terms of improvement in search engine optimisation ranking, higher online engagement, and increased sales of its services or products along with improved awareness about the brand.