When it comes to public relations you should know that doing nothing at all would be less damaging than doing it wrong. Yes, you would be better off without any PR efforts rather than getting things wrong. Not every business owner is automatically a PR expert. If you do not want to continue damaging your brand you should make sure that you are not making these PR mistakes.
Launching PR campaigns without clearly deciding on the message to be communicated to the target audience. Everyone is in a rush these days and we want to get things done today and we would like to get it now. This sense of urgency is important and good but it is even better if you stopped for a moment to ensure there is enough clarity in the message that you send across about your brand. Customers are already confused enough with the options that are out there before them and if your messages are not clear then it very easy for your brand to go unnoticed. Start therefore with clarifying the messages for yourself first before it reaches your target audience. If you work with the best PR agencies they will help you through this process.
Sending contradicting messages or images about the brand is yet another mistake that many brands make. You would be avoiding this mistake if you had taken enough care in the first step that we discussed above. Contradicting brand messages and brand images go out just because you are handling things in a random fashion. If only you plan things in advance, you could save your brand from all possible damages the contradicting messages and contradiction images could do to your brand. Find an experienced public relations agency to ratify all the brand messages before it is put out before the public.
Not establishing a long term association with a single PR agency is yet another mistake. If you hire a new public relations firm for every PR campaign then they will not have a history of what has been done and added to that they will also take time to understand what works for your business. On the other hand, if you work with a single public relations company and establish long term association with them, they will be in a position to assist you better. As they continue to work with your brand and gaining more industry specific insights they will be able to devise better strategies and provide you with increasingly effective solutions. This will be to your advantage; you will be able to benefit from their specific experience pertaining to your brand and your niche industry.
Thinking that public relation is just a onetime affair and not treating this as an ongoing requirement is also a mistake. If you want to brand to enjoy continued visibility then you need to make consistent and well planned PR efforts on a regular basis. Make sure that you avoid all these mistakes that could cost your brand a great deal.