How to build media relations: Confidence being the key
One of the most crucial activities in a PR professional’s career, in the beginning, is building and maintaining Media Relations. Good relationships with journalists are not only essential in the case of mitigating crisis situations but also, maintaining company goodwill and maintaining their interest in the company. Every day, journalists get hundreds of calls and emails from professionals pitching their stories, but even the well-written ones get ignored. Building relationships and the right affinity with journalists enable publicists to position their brands in the media.