Digital PR works very differently as compared to its traditional cousin. Content for digital PR holds supreme importance hence one must really pay attention to it. The first thing any PR professional should be doing is knowing their client inside out. Whether it’s lifestyle, beauty, fashion or hospitality- one needs to know every single thing about their client.
Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the crowd. Companies use Public Relations (PR) to enhance their reputation and communicate information about themselves through various media and to represent themselves in the most enthusiastic way possible.
Influencer Marketing, a relatively new space in the marketing umbrella has gained massive momentum since Covid-19, as the social media user base globally has increased about 13%, naturally increasing the overall usage. These overwhelming usages has brought about a need for this field of Influencers marketing to be dynamic and unique.
Lord Chadlington, CEO at Huntsworth PLC, once said, “PR is about creating content & managing communication – in whatever format it is.” Today with technology, being ingrained into our very being, Digitalization has bulldozed its way into the PR industry. The PR industry continues to evolve before our eyes, one of the greatest forces at work in this change is technology. It has changed the way the PR industry operates today, technology has helped PR agencies become more efficient. Advancement of technology has enabled the industry to further personalize the client and media’s experience at every touch point.
The world has been brought to its knees with the ongoing pandemic and as we dust off to hobble back to the “new normal”, it has got people to dwell upon the way forward, undo certain mistakes, implement new ideas and processes and gear up for what’s about to come. As we complete 10 glorious years as an independent company, we are more charged than ever to take on challenges long inflicted in this side of the industry! Be it measurement or retainer sizes or simply relevance through exemplary work! Having worked with over 350+ clients and campaigns across geographies, we look at our pillars that makes us stand out for all the businesses we work with!
The world has been brought to its knees with the ongoing pandemic and as we dust off to hobble back to the “new normal”, it has got people to dwell upon the way forward, undo certain mistakes, implement new ideas and processes and gear up for what’s about to come. As we complete 10 glorious years as anindependent company, we are more charged than ever to take on challenges long inflicted in this side of the industry! Be it measurement or retainer sizes or simply relevance through exemplary work! Having worked with over 350+ clients and campaigns across geographies, we look at our pillars that makes us stand out for all the businesses we work with!
You could be running a B2B operation or a B2C operation, today regardless of the nature of your business and regardless of your location, you are required to monitor your online brand reputation continually. If you fail to do this on a consistent basis and if you do not have a proven system to take care of this, then you could possibly lose a lot of business and you may not even know that it is happening. By the time you get to actually notice this, it would be too late for you to salvage the situation. Yes, a number of brands have made this mistake and you do not want to repeat it.
When it comes to public relations you should know that doing nothing at all would be less damaging than doing it wrong. Yes, you would be better off without any PR efforts rather than getting things wrong. Not every business owner is automatically a PR expert. If you do not want to continue damaging your brand you should make sure that you are not making these PR mistakes.
Are you in the process of selecting your PR agency and are you not sure how to go about selecting the right company or what to look for because this is your first time looking for a PR agency? Lack of experience could certainly make things a little challenging because when you run a search online for the best public relations agency the search results will fetch so many listings and this could confuse you. Do not worry; here are few top qualities to look for when you are hiring your public relations firm.
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